Article Audiences, content diversity and streaming platforms in small European countries: Engagement, interaction with catalogues, and choice

The rapid growth of streaming platforms and their catalogues has transformed the way audiences engage with content, offering unprecedented content choices. This article delves into the presence of content from small countries on VoDs in Europe and explores how users engage with such content on different types of VoD services. Based on a literature review, an analysis of content availability in European VoD catalogues and the results of qualitative media diaries and interviews carried out in seven small European markets, the ultimate goal is to provide insight into how users engage with streaming platforms and other intermediaries to discover content, to highlight key trends regarding this matter and to discuss what these findings mean for the availability, discoverability and consumption of films from small markets.