Within the framework of COST Action CA21118 – Platform Work Inclusion Living Lab (P-WILL), a Short-Term Scientific Mission (STSM) was carried out at University College Dublin (UCD). The work was carried out by Dr Jaka Primorac, Scientific Advisor at the Department for Culture and Communication, Institute for Development and International Relations (IRMO), Zagreb, Croatia, who visited Prof. Kylie Jarrett at UCD’s School of Information and Communication Studies. STSM included networking with UCD colleagues, other colleagues from Irish academia, such as fellows of IADT, discussions with Irish game developers, as well as extending the transversal knowledge exchange at the International Association of Media and Communication Research yearly conference IAMCR 2026 and events surrounding it.
Dr Primorac presented two papers at the IAMCR 2026 Galway conference: first paper entitled ‘Film Industry on the Digital (Semi)Periphery? Impact of the Service Production Model in Croatia’ was a result of the CresCine Horizon Europe research project, and it was presented within the Political Economy Section. The second paper entitled ‘Everyday Digital Embeddedness and (Dis)comfort with AI at Semi-Periphery. Evidence from Croatia’ was prepared in collaboration with Dr Branko Ančić from the Institute for Social Research in Zagreb (IDIZ) and was the result of the International Social Survey Programme; it was presented within the Digital Divide Working Group. As a member of the IAMCR, Dr Primorac actively participated in the Association’s meetings, especially in the work of Political Economy and Media Production Sections, of which she is a member.
More information about the STSM visit can be found at the website of the COST Action P-Will, which is available here: https://pwill.eu/
Dr Jaka Primorac gratefully acknowledges the support of COST Action P-WILL in enabling this research mobility and fostering international academic collaboration, and thanks Prof. Kylie Jarrett for her time, comradeship and expertise.
