Researcher from the Department for Culture and Communication Paško Bilić published an article titled Search algorithms, hidden labour and information control in Big Data & Society. The author studies how the search engine Google establishes global market dominance. In particular, he studies the role of human and technological factors in constructing search relevance. He focuses on the company’s business model that uses third parties to test the utility of web search in culturally and linguistically differentiated local markets.

Big Data & Society is a new interdisciplinary journal by SAGE publications dealing with how digital technologies and the collection of digital data transform academic, social, business and government expertise, methods, concepts and knowledge. All articles are published under open access.


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