Article “Film globally, work locally: factors influencing the effectiveness of the production incentive programme in the Croatian audio-visual industry”

Research on incoming productions has shown the complex picture of transnational power relations between governments, (multinational) media companies and the global network of precarious workers. Drawing on the findings of a case study on the introduction of the Production Incentive (PI) programme within the audio-visual policy in Croatia, this paper shows that the effectiveness of this policy instrument depends on the following socioeconomic factors: the policy and industry infrastructure characteristics of the small-scale AV sector, the volatility of politics, the informality of the work relations and weak unionisation. Both positive and negative aspects of the introduction of the PI emphasise the fragility of the Croatian small-scale AV industry in the context of the global creative economy. This opens up questions on the limits of the growth of PI as a policy instrument and its influence on further building of a sustainable audio visual sector in Croatia.