Title of article: Search algorithms, hidden labour and information control
Journal: Big Data & Society (Open Access)
Publisher: SAGE publishing
ISSN 2053-9517 (Online)
The author studies how the search engine Google establishes global market dominance. In particular, he studies the role of human and technological factors in constructing search relevance. He focuses on the company’s business model that uses third parties to test the utility of web search in culturally and linguistically differentiated local markets.