Jaka Primorac


Jaka Primorac
+385 1 487 7471


Personal page:

Job title: Scientific Advisor

Jaka Primorac is a Scientific Advisor at the Department for Culture and Communication, Institute for Development and International Relations (IRMO), Zagreb, Croatia. She holds a PhD (2010) in Sociology from the Faculty of Humanities and Social Sciences, University of Zagreb, Croatia. Her research interests intersect the fields of the sociology of culture, the sociology of media and communications and the sociology of work. Her work is centred on the relationship between culture and economy, with a particular focus on cultural and creative labour issues, digital culture and cultural and media policies. Primorac has led and collaborated on a number of research projects in Croatia and abroad (e.g. IRMO Jean Monnet projects platEU and CULPOL, ‘Access to culture. Policy analysis’ EU Program Culture, COST Network ‘Dynamics of Virtual Work’, FP7 project MEDIADEM, cultural policy expertise for European Parliament, as a short-term consultant in cultural policy issues for World Bank, etc). Currently she is the leader of the IRMO team on the Horizon Europe project ‘Increasing the international competitiveness of the film industry in small European markets’ (CresCine) (2023-2026), and collaborator on IRMO NextGenerationEU project ‘Interdisciplinary Research on Cultural and Media Policies and Practices: Developmental and Democratic Potentials’ (CULTMED) (2023-2027), and IRMO Croatian Science Foundation project ‘Digital Data, Infrastructures and Development’ (DEVELOPER) (2024-2027). Her work has been published in international and domestic scientific journals such as Cultural Trends, International Journal for Cultural Policy, Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (FQS), etc. Her recently authored book is ‘From Project to Project: Work and Employment in the Cultural Sector’ (BLOK; 2021) and edited volumes ‘Digital Transformation and Cultural Policies in Europe’ (with Ole Marius Hylland, Routledge, 2024), and ‘Technologies of Labour. Politics of Contradictions’ (with Paško Bilić and Bjarki Valtysson, Palgrave Macmillan, 2018).

Skip to content