Marta Šveb Dragija


Marta Šveb Dragija

+385 1 487 7460


Job title: Research assistant

Marta Šveb Dragija is a Research Assistant in the Department of Culture and Communications at the Institute for Development and International Relations in Zagreb (IRMO). She is a doctoral student in Psychology at the University of Groningen in the Netherlands, where her research focused on an interdisciplinary, socio-psychological, approach to the study of experience design in cultural tourism.

She received an MSc in Psychology (graduated with honors) and specialized in the talent development and creativity at the University of Groningen in the Netherlands. During her graduate studies, she was additionally educated in the field of business leadership, coaching and sports psychology, for which she obtained appropriate certificates. Before her graduate studies in psychology, and during her undergraduate studies in psychology, Marta did a two-year internship at GNK Dinamo Zagreb, where she was an Assistant Psychologist and was involved in the organization and implementation of educational workshops, team management and development of talent development strategies. After her studies, she worked in a high-tech start-up that produces VR tourist experiences.

During her work at IRMO, Marta worked on the development of several strategies and published multiple papers focusing on the experience economy, cultural tourism, creativity and emotions. She speaks Croatian and English fluently, and is a beginning speaker of Spanish. Marta is currently in the process of applying for membership in the European Association of Social Psychologists (EASP).

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