Project CresCine has just released its latest report, “Uncommon Venues for Exhibition & Distribution of European Film”, offering a compelling look into the future of cinema beyond traditional multiplexes. This research, authored by Anyla Dautaj, Heritiana Ranaivoson, and Paul Hammoud, explores how unconventional spaces – from pop-ups to cultural centres and bars – reshape film distribution across Europe.
As multiplexes continue to struggle with outdated models, a new wave of innovation is emerging in unexpected places. These venues are not simply alternatives, but essential actors in revitalising cinema culture and reaching fragmented audiences.
Key Highlights from the report:
- Leverage Unique Locations: Unconventional venues offer distinctive experiences by integrating cinema into unique cultural and geographic contexts, enhancing programming and audience connection.
- Diversify Programming Strategies: Blending mainstream and arthouse films can broaden audience appeal and cater to varied tastes.
- Prioritise Audience Engagement: Interactive screenings, educational programmes, and community-focused events create deeper, lasting relationships with audiences.
- Champion European Cinema: These venues help preserve and promote Europe’s cinematic heritage by curating independent and culturally rich European films.
- Address Key Challenges Proactively: Developing sustainable funding models and optimising operational efficiencies are essential for the viability of unconventional venues.
This study underlines the powerful role that non-traditional venues can play in supporting cultural diversity and ensuring the vitality of European film in the 21st century.
You can read the full report here.
You can access the CresCine newsletter here and find all information about the CresCine project on its website.
