Project duration: 10/2012 – 10/2016
Client: European Union´s Cooperation in Science and Technology (COST) / Individuals, Societies, Cultures and Health (ISCH)
Team leader: Ursula Huws, University of Hertfordshire, UK
Member of the Management Council: Paško Bilić, PhD
Deputy Member of the Management Council: Jaka Primorac, PhD
ICTs have had a major impact on the content and location of work. Digitisation of information has transformed labour processes whilst telecommunications have enabled jobs to be relocated globally. But ICTs have also enabled the creation of entirely new types of ‘digital’ or ‘virtual’ labour, both paid and unpaid, shifting the borderline between ‘play’ and ‘work’ and creating new types of unpaid labour connected with consumption and co-creation of services. This affects private life as well as transforming the nature of work. Because of the gender division of labour, this affects women and men differently.
The changing geography of virtual work and the emergence of new value-generating virtual activities have major implications for economic development, skills and innovation policies. However these are poorly understood because they have been studied in a highly fragmentary way by isolated researchers.
This Action will distil knowledge to enable policymakers to separate facts from hype and develop effective strategies to generate new employment and economic development in Europe. It will bring together experts in the fields of communications, innovation, management, digital media, creative industries, technology, employment, economics, sociology, geography, gender studies and cultural studies to consolidate theory, map this emerging field, support early stage researchers and develop new research agendas.