Services related to “Public call for proposals for programs that promote the development of audiences in culture in the Republic of Croatia for 2024” (Audience Development)

The goal of the project is to empower public institutions and civil society in city of Vukovar to carry out research in culture on the existing audience and to design and implement programs aimed at developing innovative and interdisciplinary approaches to the audience. Mentioned will be achieved through training in workshops. Topics will be: 1. methods and tools for researching the existing and potential audience – segmentation, branding, targeting, distribution, promotion (advertising, communication and public relations), 2. Development of innovative and interdisciplinary approaches to the audience (development of relations with the audience and inspiring examples of practice), 3. Creation of an audience development plan. The coordination of the project will carry out the Center for Sustainable Development through Culture (CORK) in cooperation with experts from the Department for Resource Economy, Environmental Protection and Regional Development.