The CresCine project, funded by the Horizon Europe programme, has published its second report, “State of European Film.” The report offers a comprehensive overview of the current status, challenges, and opportunities within the film industries of small European markets. The publication includes analyses and recommendations based on research conducted in seven countries: Belgium (Flanders), Croatia, Denmark, Estonia, Ireland, Lithuania, and Portugal.
Key topics of the report include:
- FIDA: A new tool for the data infrastructure of the European film industry
The lack of standardised data in small markets presents a barrier to strategic planning and investment. The CresCine project has developed the FIDA platform (Film Industry Data Analytics), which integrates data on the film lifecycle – from festivals to VOD platform screenings – enabling informed decision-making and promoting transparency in the industry.
- The transformation of small film ecosystems
The report tracks the evolution of small markets through the so-called Small European Film Ecosystem Model, which identifies key orientations and trends. Compared to data from the previous report, notable examples include Croatia, where children’s and biographical films are attracting growing interest from domestic audiences, and Lithuania, where the film Pietinia Kronikas achieved remarkable commercial success and strong cultural resonance.
- The role of Artificial Intelligence (AI) and innovation
Research shows that producers in small markets see AI as a tool for increasing efficiency, especially in post-production and market analysis. However, there are expressed concerns about data security and the lack of relevant local data in the context of small markets.
- Blockchain technology as a potential for more transparent operations
Pilot projects using blockchain for rights management, revenue tracking, and alternative funding models have been analyzed. Regulatory frameworks are recommended to enable the scaling of successful initiatives.
- Skills, career sustainability, and inclusivity
The sector continues to face persistent challenges, especially in smaller markets, in skill development, training, and access to education, with noticeable discriminatory practices and precarious work conditions. Recommendations include strengthening mentoring programs, developing inclusion strategies, and adapting to new technological solutions.
- Audience understanding and distribution
While exclusive theatrical releases remain important, non-traditional screening venues and digital platforms are gaining significance. For domestic films, key factors include positive word-of-mouth and group viewing experiences.
These are just some of the highlights from the rich content of the second “State of European Film in Small Markets” report, which, alongside numerous quantitative and qualitative indicators, offers evidence-based recommendations to enhance the competitiveness, innovation, and sustainability of the European audiovisual industry – with a special focus on small markets.
The report summary in Croatian is available here, the full interactive report can be accessed on the project’s website, and a .pdf version is available here. For more about the project, visit the official CresCine website.
