Authors: Damir Demonja and Tatjana Gredičak

Title of article: Uloga marketinga u razvoju kulturnog turizma u Hrvatskoj

Journal: Podravina: časopis za multidisciplinarna istraživanja/Scientific Multidisciplinary Research Journal, Vol. 13 No. 25, 2014

Publisher: Meridijani

Year: 2014

ISSN 1333-5286

The paper presents a brief overview and critical review of the achievements of the development of cultural tourism in Croatia. It analyzes and through the examples of good practice presents the effective marketing management of the development of tourism product in the continental part of the Republic of Croatia. Finally, guidelines for marketing development of cultural tourism in Croatia are proposed.

The journal is indexed in the database SCOPUS.


The full paper is available at the link HRCAK.

Podravina: scientific multidisciplinary research journal

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