Daniela Angelina Jelinčić, PhD, Senior Research Adviser, Marta Šveb, assistant from the Department for Culture and Communication and Alan E. Stewart, professor from the Department of Counseling and Human Development, College of Education, University of Georgia published the original scientific article „Designing sensory museum experiences for visitors’ emotional responses“ in the Taylor & Francis „Museum Management and Curatorship“ journal. The paper is the result of Daniela Angelina Jelinčić’ research performed within her Fulbright visiting research scholar scholarship 2019/2020 at the University of Georgia, USA. The journal is indexed in Q1 in CC, WoS and SCOPUS databases.
Engaging senses in the museum experience design enables emotional visitor responses and makes the experience more memorable. The aim of this study was to discover a potential relationship between visual and aural stimuli and emotions to provide guidelines for the design of sensory museum experiences. To do so, the study used self-report and psychophysiological measures (skin conductance rate, zygomaticus major and corrugator supercilii activity). The results indicated sound and visual stimulus to be equally accurate in inducing specific emotions on the self-report measures, while psychophysiological measures showed sound to cause higher arousal than visual stimuli for the majority of the emotions, joy to be more strongly elicited by means of sound, while sadness by visual stimuli. Guidelines for the designers of sensory museum experiences are provided at the end of the article. Future studies should try to confirm these findings on a more representative sample, using neuroimaging techniques.