The Department for Culture and Communication at the Institute for Development and International Relations (IRMO) participates in a new three-year (2023-2026) international research project entitled ‘Increasing the international competitiveness of the film industry in small European markets’ (CRESCINE). The project is financed through the EU Horizon Europe programme and is coordinated by Lusófona University in Portugal, bringing together 26 partners both from the academic community and the film industry, such as: EFA, EFAD, IADT, MTU, Lumière, OLFFI, SOGOFIF, Storytech, Aarhus University, Tallinn University, etc. Associated partners from Croatia are Zagreb Film Festival and Propeler Film.

The official presentation of the project to the European film community entitled ‘Discover Crescine – the Future Benchmark for Insights into the European Film Industry’ was held during the Festival du Cannes at the Main Stage of the Marché du Film (Rivera) on the 22nd of May 2023 from 11:30h to 13:00h. The round table discussion included: Manuel José Damásio, Lusófona University; Indrek Ibrus, Tallin University; Jakob Isak Nielsen, Aarhus University, Jaka Primorac, IRMO, Vejune Zemaityte, Tallin University and Tim Raats, VUB, while the discussion was moderated by Sten-Kristian Saluveer, director of the Cannes Next Programme. The discussion revolved around the main aims and activities of the project: CRESCINE aims to, through its research and other activities, contribute to increasing the competitiveness of the film industry across small countries in Europe and improve the international circulation of films and audio-visual content coming from small markets in Europe, thus contributing to cultural diversity. This will be achieved by building understanding of small markets in Europe, engaging with them, empowering them and ultimately transforming them, through research and piloting in 7 countries (Belgium (Flanders), Croatia, Estonia, Lithuania, Denmark, Ireland and Portugal).

Video recording of the event is available at the following link of the Cannes Next You Tube Channel:

The report from the event by the CinEuropa portal on the European cinematography is available at the following link:

Jaka Primorac
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