Dr. sc. Toni Prug, nezavisni istraživač (PhD Queen Mary, UK) i dr. sc. Paško Bilić, znanstveni suradnik sa Odjela za kulturu i komunikacije autori su poglavlja pod naslovom ‘Work Now, Profit Later: AI between production and finance’. Poglavlje je objavljeno u knjizi ‘Augmented Exploitation: Artificial Intelligence, Automation and Work’ urednika Phoebe V. Moore (University of Leicester) i Jamieja Woodcoka (Open University, UK) za međunarodnog izdavača Pluto Press (London, UK).
Sažetak (na engleskom jeziku):
Venture capital investments in the emerging internet companies in the 1990s largely went out the window as companies were unable to provide viable business models. Post dot-com crash, many focused on attracting users through free of charge models, often subsidised through advertising. New business models were supported by more cautious financial capital investments. Since then, major companies (i.e. GAFAM) managed to show they are able to retain users, ensure profitability, and to dominate international markets. New influx of financial capital placed them in the position of financially most profitable companies worldwide. Simultaneously, GAFAM companies attempt to gain a first mover advantage in the expanding AI market. Beyond discussions of glaring income and wealth disparities between owners, managers, employees, and gig workers, this paper will attempt to theorize the interplay between production and finance in the development of AI system in the United States.